Back to Facebook comments, first change you’ll notice is that the empty comment box with your own avatar has been moved from the bottom of the comment section to the top, trying to incite you to join the conversation without scrolling to the end of the comments. The default view is a collapsed comment view with main comments and the number of replies for each.
On to right top you also see a link giving you a choice to see “Recent activities” or “Top comments”, the Facebook way to gauge automatically relevance of posted content. Be aware that you might not see the last posted comments but those that have a higher relevance, judged by Facebook’s robots. If you are late to a conversation, this certainly might help you to get through the comment threads faster. If you are an active participant on a Post’s comment section, it might get confusing, as you need to make sure you read the “recent activities” stream instead of the top comments. It remains to be seen if the relevance algorithm is actually helpful or just another way to confuse users by making something more complex as it might need to be.
It’s remains to be seen if there are any changes made to the insights for Facebook pages regarding measuring engagement levels and posting stats. How do you feel about Facebook threaded comments?
Sometimes it’s easier to solve a problem by discussing it with a friend over beer. That’s why NetSquared Twin Cities is co-hosting a happy hour this week for nonprofits and technology folk in Minneapolis-St. Paul.
NetSquared Local believes that the best way to build a strong, self…
Embedly is in violation of section 1.4.A of the Twitter Terms of Service by resyndicating their oEmbed API response. With the release of v1.1 of their API we lost our white list status and have been using a stop gap ever since.
Path – three year old app getting hot Path was launched in 2010 as a simple and private way to share life with close friends and family only, going back to the origins of why so many people loved social networking prior to it becoming mainstream – it used to feel like a small town with your closest…
“Content creators should take note – but certainly not forget about organic search all together. ‘Image optimization,’ if there is such a phrase, may be an additional form of SEO, but definitely not a replacement for keyword building as Google organic traffic still sends almost half of the traffic to the websites in our data set,” explained Shareaholic. “Pinterest also beat out StumbleUpon, which has long been a significant source for content discovery and driver of traffic. But if image surfing is the preferred form of content discovery, it may be something content creators want to think about.”—Relevanza: Pinterest referrals continue to eclipse other platforms (via eatdrinkmedia)
Okay, so you have a collection of photos, various kinds of photos published on your website.
Preferably, you have a page of your site devoted to a single photo. Or, at least, you have one major photo per page.
With the arrival and fantastic growth of social platforms like Pinterest(especially),Instagram and, even, GooglePlus, photos have become a very valuable currency on the social spaces. The tension between words and pictures as always been great, regardless of medium, but in the social media, photos become not only intriguing and pleasing for the eyes but they can also be the pathway back to your website.
Over last few days, Google has invited early Google Profile users to claim a vanity URL, and left those not invited wondering how this all might work.
We have received questions from “Do you know the link where one can claim a vanity URL?”; to, “can we call someone?”. This evening, I received my notification to claim my Google+ URL: "www.google.com/+BirgitPauli-Haack".
Absolutely beautiful. I have been using Pulse for my daily/weekly reading list on any of my mobile devices: Android, iPhone, iPad and Amazon Kindle Fire and it performs on all of them without any problem. Sharing works very well with any of the social networks.
Two years ago, we released Pulse for iPad to make browsing news on mobile devices faster, simpler and more beautiful than ever before. It wasn’t long until our users let us know that the problem we solved wasn’t confined to mobile devices. Even on the web, people have to bookmark their…
Steve Hart & Birgit Pauli-Haack posted on Relevanza Blog on Facebook, on blogging, Twitter & Pinterest.
It may be summer but social media doesn’t slow for any season! Despite the summer months, our Relevanza blog has seen heavy traffic - In case you missed it here are the top five articles visited for the month of July 2012
We are always looking for more interesting topics and we will be more than happy to answer your questions on social media strategy, social media technology or in general, about online marketing and communication. Leave a comment, or ask us on Tumblr.
What are the steps to take to follow someone on twitter when you only have their name? Thanks! Julie Ledbetter
Hi Julie! Welcome back to our site! Twitter Search can be tough, when there isn’t enough information it will give you a list of people with the same name. If a person is serious about Twitter, she has filled out the profile page with full name and short bio. There should be enough clues to identify the right person to follow.
As you are asking here, I assume the Twitter search didn’t give you enough information to identify the right person. That’s a tough one. There is some “Sherlock”-ing” to be done. I would start with a Google Search to find the person’s website or if she is mentioned on a website. Google search is far broader of course than Twitter. Chances are they published their twitter account on their own website or you find their LinkedIN profile or their Facebook profile. Then you still can connect to the person, just not on Twitter.
I personally have a rule: If I can not find the twitter account of a person within 15 minutes, I assume he or she doesn’t want to be found and has no interest in other people connecting to him or her on Twitter.
Get found on Twitter:
Don’t be an egghead, add your profile picture (headshot works best)
Fill out the profile page with your full name and short bio, with info that is relevant
Add your Twitter account to your website or Facebook or Google+ profile
It starts with a Blog: SBRN Social Media Summer Series
Thursday June 21, 2012 - at the Membership Meeting Birgit Pauli-Haack gave a 30 min presentation, on why you should start blogging. In essence: Blogging increases Search Engine Visibility within months and gets your site ready for the Social Web, ready for the sharing economy.
“I’ve got a few simple frameworks for thinking about things. In social media, one of my main ones is the tenet that 1% of the users will create content, 10% will curate it, and the rest will consume it.”—Fred Wilson | A VC: Feature Friday: Liking A Checkin (via courtenaybird)
Good for your business. And good for Facebook. Not only is Instagram’s mobile App very well done, the real benefit for Facebook is the wide range of additional applications, websites and services, integrated or based on Instagram data, process and users. Instagram is the most successful mobile app.
3 Most Relevant Updates on Facebook, Google Places and Bitly
Last week’s technology news contained quite a few updates implemented by social networks…
After my return from Europe, I find myself reading & scrambling through the technology resources, trying to get a handle on those updates and measuring their relevance to you. Below, I summarized the three most significant changes on: Facebook, Google Plus and Bitly.
Please use below links to learn more and feel free to send us your questions via the comment section below or via our "Ask us" page. We will hopefully be able to post the answers quickly…
Ever since Google Plus went public, it seemed to be obvious that integration with Google Places for brands, stores, and hospitality locations will be happening further down the line. Doing research for our last edition, “Claiming your Business on Google Places” eBook, we already saw the signs with subtle changes in the look & feel of the pages.
Now it is official and, of course, we will update our ebook yet again with the newest developments and instructions on how to navigate the local Google space on Google+ Local and how to connect & migrate your current Google Place page to a Google+ Local brand page.
This Google+ Local integrates with Zagat, an online restaurant review site which was bought by Google last year. Personally, I am very pleased by integrating Zagat + Google Places for restaurant site. It seems Google created now a serious competiton to Yelp, with a much higher trust factor for both restaurants as well as customers. More about it on Diner’s Journal of the New York Times
Great overview by Suzanne Vara on SocialMediaToday on Facebook’s new features for pages administration: Multiple Level Admin and what is particularily interesting, a Post Scheduling Functionality. You’ll find good instructions on how to use them.
The biggest changes have been taken place on Bitly, the most-used URL shortener and click-through analytics tool for social media sharing. Plenty of new features and a completely new user interface for administrators greeted users last week. As expected, the changes didn’t make all users happy. After a few days, people got accustomed to the changes and are using the new features heavily. Mashable published a very helpful slideshow around Bitly’s new features: How to get the most out of the new Bitly
This month’s, the first of three events in the SBRN Social media Summer Series will take place: 'It All Begins with the Blog' on June 21, 20125:30pm Holiday Inn Fort Myers Airport at the SBRN (Small Business Resource Network) Mixer.
Over the next few weeks we will work on updates of our ebooks on Facebook and Google Pages and Google Local. We will notify you in this space, when updates are available.
In the meantime, please let us know what you think about the changes and how we can assist you with your updates. Again, here is the page to submit your questions: Ask! Or use the comment section below.
PS: On my trip to Europe, I used extensively EyeEm, my favorite android photo editing and sharing app. It’s easy to use and integrates with all major social networks: tumblr, facebook, twitter, foursquare & flickr. You can view quite a few photos from Venice, Italy, Solvenia, Bavaria & Metz, France.
SCORE Naples and the Greater Naples Chamber of Commerce will team up with Google representatives to present a workshop on May 19. The subject: How to create a website and how to promote your business on the Internet. It will be held from 9 a.m. to noon at the Chamber’s offices, 2390 Tamiami Trail N. Registrants are advised to bring their own laptop computers. The program begins with Google representatives on how to build a free website using Intuit Sitebuilder. Next will be the basics of how other people find your business online, with methods including search engine optimization. The last part of the program is how to grow your business online. There is no charge for this workshop. Seats can be reserved at scorenaples.org between 9 a.m. and noon
Enter your email address and the URL for your Feed:
How to get your RSS feed:
Go to your website/blog and click on the RSS link or icon.
Go to your browser’s address bar and copy/paste the URL from the page
Paste it into the “Feed Url” field on Wibbitz
And click on Create Clip
It’ll take a few moments for the program to process the information. Once completed, a new section will open on the site showing the video, and underneath providing a few customization tools.
You can decide if you want a voice over, which will be automatically generated, that the video runs in a loop or not and if it should auto-start on your site (tip here: leave the auto-start option unchecked.) . The soundtrack selection drop-down box gives you various options for background sound. Our choice here is “Breaking News”. The last option is the size of the embed box, when you use the code on your website. The contact width on our site is 745, so the 640 x 360 pixels is the best size offered.
When you click on update clip, the video preview above will adopt all your changes and you can test it. The embedd code was updated, too. Provided your are as close as you can with the currently limiting options, copy the embed code from the box. Make sure you get all of it, maybe use Control+A to “Select All”
Then go to your site, open the edit form of your page or post and paste the code into your HTML/Source view.
Here is a screenshot how the finished Video displays on the Immokalee Today Front page.
After diving into this site a bit deeper, I find a few things missing. I am fully aware that these might be features for the paid version. Past a call to action “contact-us if you are a publisher”, this young site doesn’t provide yet a lot of information. It’s off to a great start!
Customization for video player configuration (size, color, sharing)
Export to YouTube
Let us know about your experience when you try it out. Feel free to post a link to your video in the comment section, with a few notes about your site
Hope you find these how-tos helpful in your ongoing quest to make the best out of your blog and use it the most efficient way.
As always, feel free to asked us your questions either in the comment section or at our Q & A page.
SBRN Summer Series: Business Network dives into Social Networks
Birgit Pauli-Haack & Darius Joseph, members of the Small Business Resource Network at the SBDC, will co-present on using Social Media for business. 30 minute session followed by Q & A. See Southwest Florida SBRN website for more information
June 21, 2012
Topic: It All Begins with the Blog
In this first session of this summer series, business owners will learn why a blog on your website is the basis of your online marketing. You will learn about a blog engine, why it will drive all your online activities and how it helps not only as a springboard to the social web but also increases your search engine visibility. In the 21st century, you need to take charge of your online communication. Birgit Pauli-Haack has some interesting statistics on inbound marketing, has written about the most popular blog engines and will provide you with a list blog topics and ideas.
July 19, 2012
Topic: Facebook for Business
The new Facebook timeline for business: what has changed and how you can streamline your Facebook experience. Birgit will walk you through the anatomy of a Facebook page, your options for reaching out to existing and future clients through networking and posting.
August 16, 2012
Topic: LinkedIn and Google+ Pages.
Google Plus pages are so much easier to set-up and manage than Facebook pages. And, as a huge benefit, they are part of the search engine powerhouse, Google . This session will cover examples of brand pages. LinkedIN has been the professional network for corporations and business owners that provide business-to-business services. Company pages and tabs for carreers, services and events makes LinkedIN a great place to advertise and list your companies.
Presentations and Q & A will be posted after each event on this blog.
Celebrating Small Business Week, SBRN will also sell ticket to all 3 events for a special price at the SBRN Tradeshow: Thursday, May 17, 2012 5:00 pm – 7:00 pm, Hilton Garden Inn - Airport,16410 Corporate Commerce Way,Fort Myers, FL 33913. No cost, please RSVP
We discovered a pretty nifty service that transposes text to video. This is another example why it is important to have an RSS feed on your website and use it more like a dynamic part of your business than using it as an after-thought. We are looking forward to the moment when this site moves out of the introductory phase and allows for more variation and customization.
Google Drive + Goole Apps = Collaboration super powers
We received earlier this week an inquiry about cloud tools to be used within a team on a corporate level:
The staff is currently using Dropbox to organize spreadsheets and documents on the cloud. It has some distinct drawbacks and I wondered if you had heard of any other service that might be useful. As additional locations are opened it will be useful for all members of mgmt to have access to data as soon as it is prepared. It would also be helpful to have a cloud based scheduling tool so that important meetings were not overlooked. Have you heard of any services that might be helpful?
We find that GoogleApps provides a considerable amount of collaboration tools for corporations. You can set-up a domain name with Google: ie. “YourCompany.com,” and have all your staff members as users with e-mail address, document/spreadsheets & forms collaboration, sharing of contacts & contact groups and common calendars shared over the whole domain. This should give you a great start organizing your Google Drive - the newest Google Cloud service - and integrate seamlessly with GoogleApps for Business.
With Google providing an open environment for developers, there is additional software available to integrate with GoogleApps services for the rest of the business, be it CRMs, bookkeeping, project management or scheduling.
A cute Google Apps Market Place video by Google
We also find that providing an internal network and own email server has become increasingly cost-prohibitive, when battling connectivity issues, anti-virus & spam fighting as well as hardware maintenance and the constant need for performance and security issues.
Access to email over various platforms, (desktop, laptop, mobile, tablets) has its own synchronization problems, which do not arise when working with Google Apps. The Android and iOs apps are state of the art.
We have used Google Apps for the last four years with various organizations and within our own corporations. Especially for Relevanza, the collaboration on documents for our publishing needs has been an invaluable streamlining tool which reduces clutter in our inbox. Commenting can be done directly on the document without sending the files back and forth. The revision control and the real-time multi-user editing is handled well over the InternWebs.
Our technology department has assisted a few companies implement GoogleApps for internal work processes and collaboration, via configuration services as well as employee training.
Steve Hart writes about Houzz - a great platform to market to end users for interior designers, architect, landscape designers and other home construction vendors. It brings together solution providers and solution seekers with idea books, social sharing and connections. A must for small business owners working in that space! Check it out!
Two students of this month’s Social Media Bootcamp sent in their Twitter questions, “How do I add a picture to my tweet” triggered a broader review of how photos can augment the 140 characters of your tweet. Read “Characters Count - Tweet UR Pix!” by Birgit Pauli-Haack
In view of 86% of all views on Twitter still happen through its website, posting images is a great opportunity to disrupt the flood of text, links, hashtags and emoticons with photos, graphics or even Flickr Slideshow.
Through all the changes of interfaces, new networks making in-roads, niche-networks getting traction, FB timeline, GooglePlus updates, Twitter Advertising, Pinterst, it’s easy to get overwhelmed, befuddled, confused.
While trying to sort this out, it’s equally easy to loose sight of the purpose of social media - connecting, reach-out, listening, and send more signals instead of just noise. Short in one hashtag #BeRelevant. Read more on Relevanza by Steve Hart.