Okay, so you have a collection of photos, various kinds of photos published on your website.
Preferably, you have a page of your site devoted to a single photo. Or, at least, you have one major photo per page.
With the arrival and fantastic growth of social platforms like Pinterest(especially), Instagram and, even, GooglePlus, photos have become a very valuable currency on the social spaces. The tension between words and pictures as always been great, regardless of medium, but in the social media, photos become not only intriguing and pleasing for the eyes but they can also be the pathway back to your website.