Your Portfolio: How to use Pinterest for Inbound Marketing of your Company's website.

Okay, so you have a collection of photos, various kinds of photos published on your website.

Preferably, you have a page of your site devoted to a single photo. Or, at least, you have one major photo per page. 

With the arrival and fantastic growth of social platforms like Pinterest(especially), Instagram and, even, GooglePlus, photos have become a very valuable currency on the social spaces. The tension between words and pictures as always been great, regardless of medium, but in the social media, photos become not only intriguing and pleasing for the eyes but they can also be the pathway back to your website. 

Pauli Systems: Featured Projects on Pinterest

Positive spaces and the Tumblr ecosystem - on Livestream.com

“20 Billion monthly pages view” 

Matthew Ingram interviews with David Karp about tumblr - covering the genesis of the site and What’s next. 

Ingram adds the thought that young people seem to  abandoning facebook for tumblr. 

Source: new.livestream.com

Get ready to claim your Vanity URL on Google+

Claim your vanity URLOver last few days, Google has invited early Google Profile users to claim a vanity URL, and left those not invited wondering how this all might work.

We have received questions from “Do you know the link where one can claim a vanity URL?”; to, “can we call someone?”. This evening, I received my notification to claim my Google+ URL:  “www.google.com/+BirgitPauli-Haack”.

Read the full post on Relevanza blog by Birgit Pauli-Haack

If it has a UPC code, Amazon will beat you

E-commerce startups - Chris Dixon (via fred-wilson)

My comment: So true!!! 

Amazon has a unique relationship to your customers: 

  • Trusted
  • True
  • Best Price
  • Fast site
  • Already registered
  • Best recommendation engine
  • No hassle returns… 

What else? You tell me? 

Wouldn’t it be just prudent for your to use as payment/online store Amazon’s site? The provide it as white label service to online retailers for years.

(via fred-wilson)

Introducing Pulse for the Web

Absolutely beautiful. I have been using Pulse for my daily/weekly reading list on any of my mobile devices: Android, iPhone, iPad and Amazon Kindle Fire and it performs on all of them without any problem. Sharing works very well with any of the social networks. 

Now their web version is finally public and I posted a screenshot of my collection 

Pulse For the Web - Screenshot by Birgit Pauli-Haack, Relevanza

pulsenews:

Two years ago, we released Pulse for iPad to make browsing news on mobile devices faster, simpler and more beautiful than ever before. It wasn’t long until our users let us know that the problem we solved wasn’t confined to mobile devices. Even on the web, people have to bookmark their…

Top 5 Most Read Articles in July: Facebook Changes & Advertising

Steve Hart & Birgit Pauli-Haack posted on Relevanza Blog on Facebook, on blogging, Twitter & Pinterest.

It may be summer but social media doesn’t slow for any season! Despite the summer months, our Relevanza blog has seen heavy traffic - In case you missed it here are the top five articles visited for the month of July 2012

Facebook Cover: The Entrance to Your Brand’s Facebook Space. Get Going! 

 

Facebook Cover: iGifted School - Online Debate & Math Club for gited and talented students.

Graphic: iGifted School, Inc on Facebook  facebook.com/iGiftedSchool

4 Best Blog Engines For Small Business & Start-ups

 

Facebook impersonates You 4 Money

Posting a photo of your credit card(s) on Twitter? Really? 

Pinterest referrals continue to eclipse other platforms

We are always looking for more interesting topics and we will be more than happy to answer your questions on social media strategy, social media technology or in general, about online marketing and communication.  Leave a comment, or ask us on Tumblr.

Q:What are the steps to take to follow someone on twitter when you only have their name? Thanks! Julie Ledbetter

Anonymous

Hi Julie! Welcome back to our site!
Twitter Search can be tough, when there isn’t enough information it will give you a list of people with the same name. If a person is serious about Twitter, she has filled out the profile page with full name and short bio. There should be enough clues to identify the right person to follow.

As you are asking here, I assume the Twitter search didn’t give you enough information to identify the right person. That’s a tough one. There is some “Sherlock”-ing” to be done. I would start with a Google Search to find the person’s website or if she is mentioned on a website. Google search is far broader of course than Twitter. Chances are they published their twitter account on their own website or you find their LinkedIN profile or their Facebook profile. Then you still can connect to the person, just not on Twitter. 

I personally have a rule:  If I can not find the twitter account of a person within 15 minutes, I assume he or she doesn’t want to be found and has no interest in other people connecting to him or her on Twitter. 

Get found on Twitter:

  • Don’t be an egghead, add your profile picture (headshot works best)
  • Fill out the profile page with your full name and short bio, with info that is relevant
  • Add your Twitter account to your website or Facebook or Google+ profile
  • Add you Twitter account to your e-mail signature

Any other thoughts? What do you do to get found? 

It starts with a Blog: SBRN Social Media Summer Series

Thursday June 21, 2012 - at the Membership Meeting Birgit Pauli-Haack gave a 30 min presentation, on why you should start blogging. In essence: Blogging increases Search Engine Visibility within months and gets your site ready for the Social Web, ready for the sharing economy.

The slideshow is available on slideshare.net: 

SBRN: It starts with a Blog or Get your Website ready for the Social Webs
View more presentations from Birgit Pauli-Haack

For a deeper research into low-cost popular Blog Engines read Relevanza’s “4 Best Blog Engines For Small Business & Start-ups”

Also available as PDF on slideshare.net

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