For the corporate world a holistic online approach in own technology environment is the most successful approach. An environment that allows for direct communication but also published relevant information in depth and interconnected makes much more sense for larger organization and companies. Integration of all departments and allow for inter-company exchange of ideas.
Marketing manager are the driving force as to what technology will be used and IT department has much more competent strategic partners now than in the last ten years. Technology, long time now highly involved in business management decision has now arrived in the marketing department. The success of a broader marketing strategy depends mostly on the integration power of various available technologies and processes.

Amplify’d from www.emarketer.com

If a company has used social media, it has most likely also seen success, the study found. Eighty-five percent of companies viewed Facebook as successful, a significant jump from 54% in 2009. Yet Facebook hasn’t matched message or bulletin boards, with 93% reporting it was a successful tactic. foursquare also saw a significant increase in usefulness; it wasn’t even measured in 2009, yet in 2010, 75% of companies reported it was a successful tactic. Read more at www.emarketer.com

Companies are realizing that it is not enough to get people to show up to work; the real challenge is creating cultures that enhance creativity and innovation. On The article 5 New Paradigms for a Socially Engaged Company" on Mashable lists what leaders in the field had to say about this new age of innovation and engagement. (by

Amplify’d from mashable.com

The age of social media is not just changing our personal lives, but is increasingly affecting how business is conducted. No longer satisfied with strictly top-down models that view employees as cogs in a system, businesses are quickly adapting to a new paradigm that emphasizes connection, collaboration and innovation. When people in companies and teams feel engaged, the benefits are significant. Towers Watson (formerly Towers Perrin), the global professional services firm, interviewed 90,000 employees in 18 countries, and found “companies with high employee engagement had a 19% increase in operating income and almost a 28% growth in earnings per share. Conversely, companies with low levels of engagement saw operating income drop more than 32% and earnings per share decline over 11%.” Read more at mashable.com