More marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Revenues will see a similar surge in interest.

Asked about social media activities with the highest ROI based on older metrics with less of a focus on the bottom line, CMOs were most likely to say they did not know the return from any channel other than their company’s online community. Even Facebook and ratings and reviews, the two top venues with “significant ROI,” failed to win over more than about 15% of respondents.

Amplify’d from www.emarketer.com

eMarketer estimates four out of five US businesses with at least 100 employees will be marketing on social media this year, and US ad spending on social networks is expected to reach over $3 billion. And according to research from Bazaarvoice and The CMO Club, marketers are planning to change the way they measure the effectiveness of those dollars.

See more at www.emarketer.com

How to be a bigger resource to your customers? Learn more from Lee Olden of "TopRankBlog" - in order or priorities or process - about:
1) Blog
2) Newsletters & Email Marketing
3) Media Coverage & Contributes Articles
4) Resource Center
5) Social Networks & Media
6) Events

Notice: Social Media is only on 5th position in order of priorities & focus

Amplify’d from www.toprankblog.com

For small businesses, looking “big” online isn’t so much about appearing as a large company when they’re not. Its about being a big resource for prospects and customers.  As the popularity of content marketing and brands as publishers heats up with large companies, many small businesses still have the advantage of being nimble and adaptive to new ways of engaging customers.  That ability to experiment and implement quickly as well as creatively can be a big advantage. Read more at www.toprankblog.com

I giggled all morning at the egg heads and other symptoms. Don't take it too seriously. Sometimes reverse psychology works. Hehe.

Amplify’d from joeystrawn.com

It seems a lot of people want to build terrible and crappy profiles, so I thought I would answer the call and put together this little How-To to teach people the proper ways to really suck it up on Twitter. Read more at joeystrawn.com