My twitter life as @bph has become much richer again and much more conversational, once I un-followed a few hundred people. I now follow about 800 down from 1400. Interestingly enough my own follower count stayed stable at ~1700. So don't be afraid to shed some of the less relevant noise you have to deal with.

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The thing is, my attention is limited. I need to focus it on clients, prospects, industry news and the non-work stuff that floats my boat. So I am very, very discriminatory (in that, I make informed choices) about whom I follow, just as I choose carefully which blogs to subscribe to. There's more than enough noise in my Twitter stream as it is with the few people I do give my attention to; I am therefore very careful about whom I add. I also don't unfollow very much, precisely because I take care about the people I add in the first place. I'm not saying I'm a guru or super special and that if I follow your Twitter stream then somehow you are extra blessed; I'm just saying that when I do follow it's interesting enough for me to keep up with. That's it. Nothing more. Read more at blog.feedblitz.com

Your website and your blog is the central communications hub for your message, ideas and communication. Facebook, Twitter, and LinkedIn are only more means to get traffic to your site and expose more people to your company, your mission, your voice and engage with them, after you wrote something. You have to deliver relevance content and "Feed the Beast" - a play on words, as all the connections with the Interwebs are handled via feeds and apis... Share you knowledge and you will be ahead of the curve and much more visible to the world, then 90% of your competition.
And Blog engines, self-hosted or shared hosted have the best features to "Feed the Beast". And you can measure, what is the current interest of your growing readership. Measure it, not to get frustrated but to focus your topics more to your audience. Google Analytics helps a great deal and it's free.

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A common mistake people make is that people live in a “field of dreams” world whereby they think that simply blogging about a subject will make people come and visit. Blogging is great for telling prospects about what you are selling but it does not bring people to your site.

In fact a blog is a focal point and acts as a base of operations for communications. Even though you may use Twitter and Facebook there still needs to be landing point – a place that people end up when they click on the link.

What’s more a blog can also address questions or concerns your audience find important. By all means people use amplification tools like Twitter and Facebook to draw their attention to your blog post, but the thoughts reside in one place.

SEO is also vital. New, focussed and relevant content will always be picked up by Google which will in turn bring extra traffic. It is here where the second stage of engagement takes place – directly on the blog. This is often more in-depth and focussed than through other channels like Twitter. How often have we all felt that 140 characters is not enough to give a detailed opinion. Facebook too has its limitations – even though you can write as much as you like, many find lengthy wall posts unappealing – it really is a case of the right message for the right channel. Read more at technobabble2dot0.wordpress.com

For the corporate world a holistic online approach in own technology environment is the most successful approach. An environment that allows for direct communication but also published relevant information in depth and interconnected makes much more sense for larger organization and companies. Integration of all departments and allow for inter-company exchange of ideas.
Marketing manager are the driving force as to what technology will be used and IT department has much more competent strategic partners now than in the last ten years. Technology, long time now highly involved in business management decision has now arrived in the marketing department. The success of a broader marketing strategy depends mostly on the integration power of various available technologies and processes.

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If a company has used social media, it has most likely also seen success, the study found. Eighty-five percent of companies viewed Facebook as successful, a significant jump from 54% in 2009. Yet Facebook hasn’t matched message or bulletin boards, with 93% reporting it was a successful tactic. foursquare also saw a significant increase in usefulness; it wasn’t even measured in 2009, yet in 2010, 75% of companies reported it was a successful tactic. Read more at www.emarketer.com

This article on CIO covers great Twitter tools and etiquette:
Know who to follow,
Choose Content of Your Tweets Wisely
Designing Your Twitter Profile and Integrating it Elsewhere
Tweeting it Forward

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But you must take some steps to be a good Twitter citizen before you tweet yourself into your next gig. We spoke with some career and social media experts on how to utilize Twitter for the purpose of job seeking, and the ways in which you can promote your own interests while helping others at the same time. (As you'll find, you can't do one without the other). Read more at www.cio.com

The whole Twitter Tools environment can be quite daunting, just look at oneforty.com (@OneForty) so any article that briefly explains addtional Twitter service is worth reading. It also expands the horizon in terms of possibilities and different ways to use Twitter.

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With Twitter such an important social media platform and with so many Twitter tools available, we thought we’d highlight a few that could be valuable to the social media managers in your B2B organization. Here’s a list of 15 tools you may find useful:

See more at socialmediab2b.com

The post on socialmediatoday.com by Amber Naslund, VP on Social media at Radian 6 (@AmberCadabra) is all about, "you are not entitled to people follow you back just because you follow them". Twitter is not Facebook, no built in reciprocity, which I cherish. However there is a lot of peer pressure going on demanding a follow, or demonstratively unfollowing people three days when they don't get followed back.

So go ahead and resists the follow back instinct, if the person/brands stream is not relevant to you. Be egotistical. Those with relevant content will be very grateful:-)

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If you find something interesting, useful, entertaining, or valuable, give it your attention. If you don’t, don’t. If someone makes that choice for themselves and their assessment doesn’t agree with yours, tough. Discuss and learn to understand their reasons if you like, offer them yours and make your case, consider both sides…but get over it already. Read more at socialmediatoday.com

Getting overwhelmed with the stream? Joseph Haslam gives you a fast insight in how he set-up the flood gates (Twitter Tools).

A great graphic is posted on top of this blog... A still from the movie: Forest Gump running on a bridge with his followers....

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Twitter makes me feel a little like Forrest Gump.  Who are all these people and why are they following me!? Read more at phoenixstrat.com