3 Most Relevant Updates on Facebook, Google Places and Bitly
Last week’s technology news contained quite a few updates implemented by social networks…
After my return from Europe, I find myself reading & scrambling through the technology resources, trying to get a handle on those updates and measuring their relevance to you. Below, I summarized the three most significant changes on: Facebook, Google Plus and Bitly.
Please use below links to learn more and feel free to send us your questions via the comment section below or via our "Ask us" page. We will hopefully be able to post the answers quickly…
Ever since Google Plus went public, it seemed to be obvious that integration with Google Places for brands, stores, and hospitality locations will be happening further down the line. Doing research for our last edition, “Claiming your Business on Google Places” eBook, we already saw the signs with subtle changes in the look & feel of the pages.
Now it is official and, of course, we will update our ebook yet again with the newest developments and instructions on how to navigate the local Google space on Google+ Local and how to connect & migrate your current Google Place page to a Google+ Local brand page.
This Google+ Local integrates with Zagat, an online restaurant review site which was bought by Google last year. Personally, I am very pleased by integrating Zagat + Google Places for restaurant site. It seems Google created now a serious competiton to Yelp, with a much higher trust factor for both restaurants as well as customers. More about it on Diner’s Journal of the New York Times
Great overview by Suzanne Vara on SocialMediaToday on Facebook’s new features for pages administration: Multiple Level Admin and what is particularily interesting, a Post Scheduling Functionality. You’ll find good instructions on how to use them.
The biggest changes have been taken place on Bitly, the most-used URL shortener and click-through analytics tool for social media sharing. Plenty of new features and a completely new user interface for administrators greeted users last week. As expected, the changes didn’t make all users happy. After a few days, people got accustomed to the changes and are using the new features heavily.
Mashable published a very helpful slideshow around Bitly’s new features: How to get the most out of the new Bitly
This month’s, the first of three events in the SBRN Social media Summer Series will take place: 'It All Begins with the Blog' on June 21, 2012 5:30pm Holiday Inn Fort Myers Airport at the SBRN (Small Business Resource Network) Mixer.
$15 SBRN members, $25 Guest, including light snacks. Register at this SBDC seminars page
Over the next few weeks we will work on updates of our ebooks on Facebook and Google Pages and Google Local. We will notify you in this space, when updates are available.
In the meantime, please let us know what you think about the changes and how we can assist you with your updates. Again, here is the page to submit your questions: Ask! Or use the comment section below.
PS: On my trip to Europe, I used extensively EyeEm, my favorite android photo editing and sharing app. It’s easy to use and integrates with all major social networks: tumblr, facebook, twitter, foursquare & flickr. You can view quite a few photos from Venice, Italy, Solvenia, Bavaria & Metz, France.
SBRN Summer Series: Business Network dives into Social Networks
Birgit Pauli-Haack & Darius Joseph, members of the Small Business Resource Network at the SBDC, will co-present on using Social Media for business. 30 minute session followed by Q & A.
See Southwest Florida SBRN website for more information
June 21, 2012
Topic: It All Begins with the Blog
In this first session of this summer series, business owners will learn why a blog on your website is the basis of your online marketing. You will learn about a blog engine, why it will drive all your online activities and how it helps not only as a springboard to the social web but also increases your search engine visibility. In the 21st century, you need to take charge of your online communication. Birgit Pauli-Haack has some interesting statistics on inbound marketing, has written about the most popular blog engines and will provide you with a list blog topics and ideas.
July 19, 2012
Topic: Facebook for Business
The new Facebook timeline for business: what has changed and how you can streamline your Facebook experience. Birgit will walk you through the anatomy of a Facebook page, your options for reaching out to existing and future clients through networking and posting.
August 16, 2012
Topic: LinkedIn and Google+ Pages.
Google Plus pages are so much easier to set-up and manage than Facebook pages. And, as a huge benefit, they are part of the search engine powerhouse, Google . This session will cover examples of brand pages.
LinkedIN has been the professional network for corporations and business owners that provide business-to-business services. Company pages and tabs for carreers, services and events makes LinkedIN a great place to advertise and list your companies.
Presentations and Q & A will be posted after each event on this blog.
To register for SBRN events please see the website: http://swfl-sbrn.posterous.com for announcements.
Celebrating Small Business Week, SBRN will also sell ticket to all 3 events for a special price at the SBRN Tradeshow: Thursday, May 17, 2012 5:00 pm – 7:00 pm, Hilton Garden Inn - Airport,16410 Corporate Commerce Way,Fort Myers, FL 33913. No cost, please RSVP