SBRN Summer Series: Business Network dives into Social Networks
Birgit Pauli-Haack & Darius Joseph, members of the Small Business Resource Network at the SBDC, will co-present on using Social Media for business. 30 minute session followed by Q & A.
See Southwest Florida SBRN website for more information
June 21, 2012
Topic: It All Begins with the Blog
In this first session of this summer series, business owners will learn why a blog on your website is the basis of your online marketing. You will learn about a blog engine, why it will drive all your online activities and how it helps not only as a springboard to the social web but also increases your search engine visibility. In the 21st century, you need to take charge of your online communication. Birgit Pauli-Haack has some interesting statistics on inbound marketing, has written about the most popular blog engines and will provide you with a list blog topics and ideas.
July 19, 2012
Topic: Facebook for Business
The new Facebook timeline for business: what has changed and how you can streamline your Facebook experience. Birgit will walk you through the anatomy of a Facebook page, your options for reaching out to existing and future clients through networking and posting.
August 16, 2012
Topic: LinkedIn and Google+ Pages.
Google Plus pages are so much easier to set-up and manage than Facebook pages. And, as a huge benefit, they are part of the search engine powerhouse, Google . This session will cover examples of brand pages.
LinkedIN has been the professional network for corporations and business owners that provide business-to-business services. Company pages and tabs for carreers, services and events makes LinkedIN a great place to advertise and list your companies.
Presentations and Q & A will be posted after each event on this blog.
To register for SBRN events please see the website: http://swfl-sbrn.posterous.com for announcements.
Celebrating Small Business Week, SBRN will also sell ticket to all 3 events for a special price at the SBRN Tradeshow: Thursday, May 17, 2012 5:00 pm – 7:00 pm, Hilton Garden Inn - Airport,16410 Corporate Commerce Way,Fort Myers, FL 33913. No cost, please RSVP
Google Drive + Goole Apps = Collaboration super powers
We received earlier this week an inquiry about cloud tools to be used within a team on a corporate level:
The staff is currently using Dropbox to organize spreadsheets and documents on the cloud. It has some distinct drawbacks and I wondered if you had heard of any other service that might be useful. As additional locations are opened it will be useful for all members of mgmt to have access to data as soon as it is prepared. It would also be helpful to have a cloud based scheduling tool so that important meetings were not overlooked. Have you heard of any services that might be helpful?
We find that GoogleApps provides a considerable amount of collaboration tools for corporations. You can set-up a domain name with Google: ie. “YourCompany.com,” and have all your staff members as users with e-mail address, document/spreadsheets & forms collaboration, sharing of contacts & contact groups and common calendars shared over the whole domain. This should give you a great start organizing your Google Drive - the newest Google Cloud service - and integrate seamlessly with GoogleApps for Business.
You can read more about it on GoogleApps for Business website.
With Google providing an open environment for developers, there is additional software available to integrate with GoogleApps services for the rest of the business, be it CRMs, bookkeeping, project management or scheduling.
A cute Google Apps Market Place video by Google
We also find that providing an internal network and own email server has become increasingly cost-prohibitive, when battling connectivity issues, anti-virus & spam fighting as well as hardware maintenance and the constant need for performance and security issues.
Access to email over various platforms, (desktop, laptop, mobile, tablets) has its own synchronization problems, which do not arise when working with Google Apps. The Android and iOs apps are state of the art.
We have used Google Apps for the last four years with various organizations and within our own corporations. Especially for Relevanza, the collaboration on documents for our publishing needs has been an invaluable streamlining tool which reduces clutter in our inbox. Commenting can be done directly on the document without sending the files back and forth. The revision control and the real-time multi-user editing is handled well over the InternWebs.
Our technology department has assisted a few companies implement GoogleApps for internal work processes and collaboration, via configuration services as well as employee training.
WordPress: Free & Self-hosted - Makes a difference
When looking into selection of blogging software there can be a little confusion between the difference of a website on WordPress.com as opposed to a website built on Wordpress but hosted elsewhere, (= self-hosted). The guys of WPbeginners.com posted an overview.