Dan Zarrella doesn’t like unicorn and rainbows when making business decisions. He set out to do his research looking and best practices in the sea of data available. Zarrella also shows you ways, how you can analyize your own data and adopt to the numbers about what your target audience is telling you. Here is an example of how Dan Zarrella aggregates data to actionable best practises. When do people click, how often do I post links? An infographic for twitter. Don’t take is gospel, our audience might be different. It’s a good start. You will have to find our own sweet spots.